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RTO Marketing Guidelines: A Compliance Checklist for RTO Managers

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  During an ASQA audit, marketing practices and student recruitment are the most common sources for non-compliance. RTOs must ensure that their marketing and recruitment policies are compliant with the Standards for RTOs 2015. This includes providing accurate and accessible information about their services and qualifications to potential learners. To ensure your RTO compliance, you should review the marketing materials and documents against a checklist of critical guidelines outlined in Standard 4 – Marketing & Recruitment. This includes ensuring that all advertising is factual, not misleading or deceptive, and does not contain any false or exaggerated claims. Additionally, RTOs should make sure that they provide clear information on fees, refunds, and complaints procedures as well as any other relevant information that may be required by law. By following these guidelines, RTOs can ensure that they are providing potential learners with the necessary information to make an